![]() ![]() The offline experience: Sephora’s in-store retail tech.How Sephora’s corporate structure supports digital.Sephora & LVMH: How Sephora boosts its parent company’s selective retailing strategy.Cultivate robust loyalty & rewards programs. Sephora aligns itself with customers’ values through benefits and rewards programs.īelow, we dive into these factors and others driving Sephora’s growth, the company’s new digital initiatives, the competition and challenges it faces, and where Sephora could go in the future.Build partnerships. Sephora leverages partnerships to support and cultivate smaller brands that could serve as future distribution partners or acquisition targets.Sephora uses personalization to attract and maintain loyal customers. Personalize product or service recommendations based on customer data. Localizing data is key for reaching global markets.Integrate in-store technologies to engage clients. Sephora helps clients solve for specific consumer pain points, leveraging augmented reality, facial scanning, and more.Today, retail is all about the “offline experience.” Sephora drives value from physical retail beyond sales per square foot. Below, we’ll unpack Sephora’s digital ambitions and how the company has worked to achieve them. Sephora’s story offers a number of key takeaways for retailers: The pointed part is perfect for those hard-to-reach areas (around the eye, nose and mouth contours) and helps disguise little imperfections and dark circles.How is this happening and what’s behind Sephora’s successful business model? For a naturally blended effect, use the rounded part of the sponge. Dab the foundation onto your skin with the sponge, then spread outwards with circular movements from center to edges of face, not forgetting the neck.Ĥ. Gently press a damp or dry FLAWLESS COMPLEXION SPONGE into the foundation on your hand.ģ. To apply with SEPHORA COLLECTION FLAWLESS COMPLEXION SPONGE:Ģ. ![]() Apply 4 small dabs of foundation to forehead, cheeks and chin, then spread from center to edges of face with little circular movements, not forgetting the neck. Use a #01 FOUNDATION BRUSH to gently pat the product to warm it up and load the brush well.ģ. To apply with SEPHORA COLLECTION #01 FOUNDATION BRUSH:Ģ. Put 4 little dabs of this foundation on your forehead, cheeks and chin, then spread from center to edges of face with little circular movements, not forgetting the neck. Put some foundation onto the back of your hand.Ģ. Vary the amount of product used according to how much coverage is required.ġ. Product Claims: Anti-oxidants, Clean at Sephora, Fragrance-free, Paraben-free, VitaminsĬan be applied with fingers, brush or sponge. ![]() ***Scientific test performed on 21 volunteers after using product for 28 days. Satisfaction test performed on 22 volunteers ![]() % of women satisfied after using product for 28 days. Satisfaction test performed on 21 volunteers Pore visibility: 32% less visible even without make-up Radiance: 38% more radiant even without make-upĮvenness of complexion: 31% more even, even without make-up Day after day, skin is more beautiful, even without make-up.ĩ5% of women felt the result was ultra-naturalĩ1% said the foundation disguised imperfectionsĩ6% of women said their complexion was perfect all day long**ĩ1% of women said their skin had never looked more beautiful Throughout the day, its special formula, enriched with anti-pollution algae and natural hyaluronic acid, hydrates your skin and acts as a shield against external aggressions (blue light, pollution, etc.). This liquid foundation combines makeup and skin care for even more beautiful skin that glows: A second skin effect formula offering long lasting coverage, concealing imperfections and delivering a smooth, even complexion. Comes in a wide array of shades to color match all yellow, pink & neutral undertones. Skin Type: Combination, Dry, Normal, OilyĪ new generation skin care foundation with buildable coverage for an instantly flawless, natural result and an even more beautiful skin, day after day. ![]()
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